10/07/2015
CPC measurement change on Facebook Ads

  Facebook announced an important change to the way it measures Cost Per Clicks for its advertising.   Until now all clicks on ads have been considered as “clicks to [...]

06/07/2015
FB Lead Ads

“I love filling out forms” said no one ever. We agree with Facebook  about this one. However, for advertisers, forms are an essential part of the lead generation process. That’s [...]

28/05/2015
oCPM Guide Cover

  WHAT oCPM?   Optimized Cost Per Thousand Impressions means that Facebook optimizes your ad by showing it to the people most likely to perform your desired action within your [...]

11/03/2015
FB Ads API (5)

Facebook advertisers who are buying and running media, components that influence delivery (including targeting and bid) are moving to the ad set level in order to bring greater transparency to [...]

06/03/2015
Facebook Page Like Cleanup increases the quality of Lookalike Audiences

All businesses managing a Facebook Page might notice a significant drop in the number of Page Likes in the next few weeks. But there’s no need to panic, and actually, [...]

24/02/2015
You AskedWe Answered

Facebook Ad Management can be tricky, and certainly raises a lot of questions – on top of eyebrows. Social Ads Tool certainly helps with many of the problems that might [...]

19/02/2015
Social Ads Tool is now a Facebook Marketing Partner

    Social Ads Tool is happy to announce that 77Agency, together with Social Ads Tool and Allin1Social  have been awarded the specialties in Ad Technology and Community Management in [...]

12/02/2015
Facebook Ad Relevance Score visual

– and advertisers could save money in the process       [UPDATED 30 March 2015 - This is now available in Social Ads Tool] Facebook continues its actions towards [...]

29/01/2015
Infographic Facebook Ads specs 2015 thumbnail

Facebook Ads give a wide range of options for digital marketers. It can be hard to stay behind and optimize the ad copy and visuals according to the the different [...]

19/01/2015
Creative ways to use Facebook Custom Audiences targeting options

  Facebook has a targeting option called “Custom Audiences” that lets advertisers find their existing audiences among Facebook users. It has a wealth of different benefits, and we gathered a [...]

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