We have been engaging with our community mostly through Facebook (fb.com/socialadstool). Have you become our fan? Do you want to contribute to our community?
A recent study by Social Ads Tool shows that free fans can cost money.
It’s a clearly popular marketing strategy to attract fans to your fan page, from where you may interact with them and promote your products to them directly.
Attracting fans quickly typically means running Facebook Ads. There are several different approaches and types of ad (for example: page post ad, page like ad, etc.) and these are all covered by vendor products such as Social Ads Tool.
Third-party platforms such as Allin1Social can present highly-readable data which shows the number of fans and how it’s changed over time.
Looking at the trends of new fans vs paid fans in a comparison report, there is a clear indication that paying for fans increases the amount of ‘free’ fans your page receives on a daily basis.
Free fans vs paid fans per day (separate axis)
The glaringly obvious fact is that free fans can be produced by paid advertising. Many marketers never doubted that. What may be more interesting is that our test showed that there is approximately a 5-10% increase in ‘free’ fans whiles running paid ad campaigns.
Should there be a price attributed to such fans? If so, it’s very high. At a typical rate of €0.30 per targeted fan, the price of the free fan comes out to approximately €3.00. That’s approximately 1000% the price of a paid fan.
However, there is no need for alarm. A free fan still doesn’t cost anything. Unless you charge the client for it.
Over the years we have spoken to thousands of businesses – from red bull-fueled lone affiliates, to multinational Fortune 500 CEO’s.
The differences in what they’re looking for in Facebook Ads are sparse – really sparse.
Whether they are belting out ad copy as the day breaks or commanding subordinates from a comfortable chair in a high-rise office, businesses are invariably looking for:
Greater capacity;
Lower costs;
Higher returns from Facebook Ads.
Social Ads Tool is built to deliver those needs.
The Facebook Ads manager interface (available from www.facebook.com/advertising) is built on top of an API (Automated Programming Interface). It offers a standard range of features, such as creation, editing, and report scheduling. Although it is improving (the Facebook development team are doing a great job of trying to catch up with the vendor products), it still lacks support for some of the common ways users would like to optimize and control their campaigns.
Facebook took a very intelligent step early on to open up the same API to a few trusted developers, to allow them to also build a Facebook Ads management product. 77Agency (the maker of Social Ads Tool) was one of only three such developers.
We have built a business around providing massive bulk creation and editing capabilities to some of the largest companies operating on Facebook Ads. Our active optimization functions have created millions of dollars in increased revenue for our partners, and we continue to build and grow and find ways to make sure that it’s our clients who win on Facebook Ads.
If you are looking to step-up to the next level of Facebook marketing then I encourage you get in touch: j.ozolins@socialadstool.com
