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Social Ads Tool

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Placement (mobile, news feed) targeting now available!

Placement targeting allows you to select where your ads will be displayed.

You now have control over whether or not to display ads on:

  1. The right hand side of Facebook
  2. The news feed

Plus, you can choose to run ads on mobile or desktop (or both).

Full documentation is available from the link on your Dashboard.


Best wishes,

SAT Development Team


Optimized CPM bidding now available


We have launched Optimized CPM bidding last Friday.

Optimized CPM bidding is a way to bid on CPM but let Facebook deliver traffic in ways which are most valuable for your objectives.

A full user guide article is available for download from you Dashboard.

Best wishes,
SAT Development Team


Issues relating to ad creation and editing are resolved

Today’s issues with the Facebook API are currently resolved and ad edit/creation/etc. are back to normal.

Have a nice day,

SAT Development Team


Editing external ads errors


We have implemented a fix which should resolve this issue temporarily – however this fix may not be stable. Please try usual methods for editing/creating ads and if they fail please use the workaround.


Creating and editing external ads is not possible through SAT interface.

An issue with the Facebook API prevents this operation.


  1. Use Import/Export (editing in Excel) feature to make edits and creations of external ads.

We expect a fix to be available by end of the day.


Other issues caused by this problem:

  1. Creation of channels may fail with or without error.
  2. Updating (editing) of channels may fail with or without error.

There are no workarounds for those issues at this point.




Safari and Chrome now fully supported

We just finalized full support for the most popular browsers:

  • Firefox

  • Chrome

  • Safari

We will continue to develop Social Ads Tool to work perfectly in all three.


Insights for pages and posts now available

New feature! We have made insights data for pages and posts available to all SAT users.

Check out your engagement, virality, reach, and TAT (talking about this) and choose the right posts to promote easily.


Free version now available on iPad and iPhone!

We have released the free version of Social Ads Tool for iOS to make it available on your iPhone and iPad.

The free version is a tool for quickly seeing how much your campaigns and ads have spent today.

You can also edit bids and budgets and change statuses of campaigns and ads.

The free version doesn’t require any account with Social Ads Tool and does not require registration.

All you need is a Facebook Ads account!


Available here.



Resolved: Paused campaigns may become active after edit

Update: This issue is now resolved.


Today we have found a bug in Facebook which causes campaigns to become active without the user specifying it.

Any paused campaign can become active (but still appear paused in SAT) under these conditions:

  • Time start is edited.
  • Time stop is edited.
  • Budget is edited.
  • Budget type (daily/lifetime) is edited.

Please beware of this issue as it can cause unexpected spending.

We are working with Facebook to help them resolve this issue.

Best wishes,
SAT Development Team


A day in the life of Social Ads Tool’s Facebook page

A day in the life of our fan page http://fb.com/socialadstool – our Facebook Ads and marketing community. Thanks to Visual.ly!

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