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Sponsored stories available in SAT
In case you haven’t noticed, we are supporting all ad types available on Facebook.
There are some new additions for example ‘like’ ads for places, applications, etc. which many clients are yet to trial.
These are all available in Social Ads Tool, single creation and bulk creation. There’s total of nine new ad types!
More information on these ad types is available on the Facebook help centre: http://www.facebook.com/help/?page=18921 (English, but also available in other languages)
Destination tabs now supported!
We now support the selection of destination tabs for certain Facebook content (internal) ads.
If you haven’t used them already, you could now, for example, create an ad for your fan page, but send the clicks to a ‘events’ tab or a ‘catalog’ tab, or any tab your page has.
Campaign copying and merging
Until last week you would have to fire up Excel and work with the exported structure file in order to bulk copy campaigns and ads quickly.
Now however there’s the ‘Copy selected’ feature on the campaign page which not only copies a single campaign, but can also merge up to 100 campaigns into a single one.
Used in conjunction with the ‘Bulk edit selected’ feature on the ads page, you can very easily get similar campaigns running.
Social Ads Tool now available for small to medium enterprises
After successfully providing our services to large scale agencies we are now able to offer Social Ads Tool to small and medium enterprises.
This change is primarily due to the international ‘paradigm shift’ towards Facebook as the main online marketing focus.
Social Ads Tool is very effective at helping businesses to scale up their advertising efforts on Facebook.
With a product such as Social Ads Tool, businesses are able to see immediate revenue increases from Facebook, and are therefore able to move more of their advertising budget away from other more traditional advertising campaigns sooner.
In order to accommodate more of the small and medium sized enterprises we have changed our already low pricing structure significantly.
Please feel free to submit the contact form to find out if you qualify for a free trial.
New login method for Social Ads Tool
We have moved the login form for Social Ads Tool to a more secure page. Instead of having the field directly in the homepage header it is now available on a separate page.
To login please use the button and then enter your username and password on the page which follows:
Show clients the cost of your activities
Client accounts in SAT are used to give the client access to the report centre, so that they may see the performance of your campaigns and, really, to see what their money is being spent on.
In the past we didn’t actually show any cost related data but now administrators can enable the visibility from the client settings.
Free Facebook Ads Guide now available
In case you want to find out what other people recommend in terms of advertising on Facebook, our experts have created a guide which will both help you get started with Facebook, and help seasoned campaigners to get more value for their spend.
This guide is available online and free for all!
Generate your multivariate testing campaigns
Most multivariate testing is performed with the goal of identifying the best ad copy for each market, and identifying which are the most successful markets in which to advertise.
Allocating ads into campaigns is important and should follow a logic. In Social Ads Tool this logic is now available (and configurable!) for users in the Ads Generator.
Homepage updated!
Now you can get updates from the Social Ads Tool team directly on the our homepage. Articles will be written describing new functionality, news related to the Facebook Ads API and to Facebook in general, and essentially just topics which will interest all Social Ads Tool clients.
