Facebook Ads Guide

Optimization and auto-bidding

Social Ads Tool is a proprietary technology which is able to automatically optimize your campaigns, and auto-bid towards your CPA or ROI goals. Developed by a team of computer science graduates in collaboration with real Facebook account managers, the optimization engine is one of the most powerful part of the system. Automatically:
  • Stop spending on non-performing ads (you define the level of performance)
  • Bid towards a CPA goal
  • Bid towards an ROI goal
  • Boost ads which receive no impressions
  • Balance budget towards the best performing campaigns
  • Pause campaigns that reach a certain goal (conversions, clicks, etc.)