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Facebook Ads Guide
Optimization and auto-bidding
Social Ads Tool is a proprietary technology which is able to automatically optimize your campaigns, and auto-bid towards your CPA or ROI goals.
Developed by a team of computer science graduates in collaboration with real Facebook account managers, the optimization engine is one of the most powerful part of the system.
Stop spending on non-performing ads (you define the level of performance)
Bid towards a CPA goal
Bid towards an ROI goal
Boost ads which receive no impressions
Balance budget towards the best performing campaigns
Pause campaigns that reach a certain goal (conversions, clicks, etc.)