Features & Benefits
Facebook API
Through robust back-end integration with the Facebook APIs it is possible to manage campaigns and ads without logging in to the Facebook’s User Interface. All data is automatically synchronized with the Facebook databases.
Advertiser Management
To manage advertiser information including contact details, Facebook accounts and budget spent. A user-friendly wizard lets users configure, test and deploy tracking scripts for real-time conversion tracking. As an option, one can also upload conversions from an external tracking system.
Campaign Management
To sort, view and edit a single campaign or multiple campaigns. A range of filter settings can be applied and campaign data can be imported or exported in bulk. A scheduling function makes it possible to put a campaign live on specific days of the week and/or at a precise time of the day, maximizing control and performance.
The tool can also review real-time Ad performance and manage the bidding process automatically, aligning the bids to meet a pre-defined target CPA or by following a ROI range. One can also set an acceptable CR and a learning budget, the system automatically pauses the ads which do not meet this target criteria.
Report Centre
To create reports and charts against standard Key Performance Indicators (KPIs). Reports can be customized, exported, emailed and even saved in the system and scheduled to be emailed automatically to selected addresses at a specified period.
Teaser
