Over the years we have spoken to thousands of businesses – from red bull-fueled lone affiliates, to multinational Fortune 500 CEO’s.
The differences in what they’re looking for in Facebook Ads are sparse – really sparse.
Whether they are belting out ad copy as the day breaks or commanding subordinates from a comfortable chair in a high-rise office, businesses are invariably looking for:
- Greater capacity;
- Lower costs;
- Higher returns from Facebook Ads.
Social Ads Tool is built to deliver those needs.
The Facebook Ads manager interface (available from www.facebook.com/advertising) is built on top of an API (Automated Programming Interface). It offers a standard range of features, such as creation, editing, and report scheduling. Although it is improving (the Facebook development team are doing a great job of trying to catch up with the vendor products), it still lacks support for some of the common ways users would like to optimize and control their campaigns.
Facebook took a very intelligent step early on to open up the same API to a few trusted developers, to allow them to also build a Facebook Ads management product. 77Agency (the maker of Social Ads Tool) was one of only three such developers.
We have built a business around providing massive bulk creation and editing capabilities to some of the largest companies operating on Facebook Ads. Our active optimization functions have created millions of dollars in increased revenue for our partners, and we continue to build and grow and find ways to make sure that it’s our clients who win on Facebook Ads.
If you are looking to step-up to the next level of Facebook marketing then I encourage you get in touch: j.ozolins@socialadstool.com
